Fiskars Back to School
Optimizing back to school items on Amazon, Walmart, and DTC. Worked with Fiskars’ digital marking team under Kim Ollhoff-Net, Joel King, and Emily Peters.
storytelling on amazon and walmart
Telling the Age Up Story
Fiskars products revolve around ergonomics and performance. School age children have different needs from their scissors based on their current abilities and growing bodies. This animation was highlighted on both the Walmart and Amazon brand pages and used as an awareness ad to target parents of school age children shopping back to school.
Partnering with walmart on social and in-store
(throw)back to school
Fiskars partnered with Walmart to create an Instagram based sweepstakes. This social campaign aimed to generate awareness through UGC by requesting entries to provide a throwback yearbook folder and hashtags. Content was posted on @fiskarsamericas as a post and story. Physical flyers were created for every Walmart in the US to print and post in-store. This poster is on the left, and the posts are shown below.
A GIPHY sticker was also created to help spread awareness and increase engagement.
DTC Newsletter
Created email list newsletters to directly target consumers and reinforce the age up story. A snippet of the newsletter below.
Asset Optimization
Optimizing PDPs (product display pages) for Amazon and Walmart through asset optimization. Audited over 500 SKUs to aid in optimization in over 100 pages across channels. This included main images, B+, and A+ content, and was not limited to, but included Back to School products.
