Fiskars Lefty Day
As an ergonomics focused brand, Fiskars makes the best left-handed scissors. Many brands do not make any left-handed scissors, and right-handed scissors are the default. This short-run campaign capitalized on left-hander’s day to bring awareness to left-handed scissors. Worked with Fiskars’ digital marking team under Kim Ollhoff-Net, Joel King, and Emily Peters.
ads for amazon + walmart
Showcasing our iconic scissors in Lefty red and unique patterns to show our love for leftys. Created the animation above and banner ad to the side to run on Amazon and Walmart. Brand Left-Handed scissors page views increased 30x during campaign duration: just 3 days.
on social
Created a short form version of the Amazon video to run as Meta ads. A GIPHY sticker was also created to inspire UGC.
