Viktos’ products are championed for their tactical features and blend of form and function among gun enthusiasts. Viktos’ past advertisements and product videos are slower and detail-oriented, but let’s face it, TikTok users have short attention spans and long-winded, obvious ads aren’t attractive to them. For this awareness ad I emulated an amateur shoe review to catch attention while highlighting the shoe’s specific features, and harnessing the viral audio and TTS of the campaigns runtime.